Leaders Credit Union, a member-owned financial cooperative, found ways to serve West Tennessee communities and gave over $8,500 through their Leaders with Love projects. These projects gave employees at Leaders the unique opportunity to spread Christmas cheer to an organization or nonprofit they are passionate about serving.
“We look at the heart of the community,” said Nick Wisdom, AVP of branch operations at Leaders Union City Branch. “When our members come and see us, we know them by name, we know what is going on in their lives, and we try to make sure we stay invested in them as much as they are in us.”
Each branch and department were able to choose which organization they wanted to serve, and they were able to find ways to help any needs the organization had during the holiday season. Some of the projects included care packages for the homeless through West Tennessee Healthcare, infant care seats for Birth Choice, and gifts for children in foster care through Madison County CASA.
Since Leaders Credit Union values giving forward to the community, they funded each one of the projects. The Leaders with Love 2024 video is published on YouTube, so anyone can see the highlights from the projects.
“How we typically power people’s passions and make their lives better is through finances, and this is just an extra step that we get to take during the holidays to help improve people’s lives everywhere,” said Erin Mitchell, vice president of human resources at Leaders.
Leaders with Love Projects included:
- Bartlett Branch: Bundles of Care
- Business Services Department: United Way of West Tennessee
- Corporate: Madison County CASA
- Dyersburg Branch: New Life Union Mission
- E-Branch Call Center: WBBJ
- Human Resources: AHC Northbrooke Nursing Home
- Indirect Lending and Analytics: The Place Jackson
- Maplewood Branch: Birth Choice
- Marketing Department: State Veterans Home in Humboldt
- Milan Branch: Milan Police Department
- Mortgage Services: RIFA
- North Highland Branch: Jackson Animal Care Center
- Oil Well Branch: The Dream Center
- Sales Department: Aspell Recovery Center: A Mother’s Love Program
- South Highland Branch: Cades Center Nursing Home
- Thomsen Farms Branch: West Tennessee Healthcare and Kirkland Cancer Center
- Union City Branch: Salvation Army’s Angel Tree Program
Watch a recap video of this year’s campaign.
About Leaders Credit Union
Leaders Credit Union is a not-for-profit member-owned financial cooperative based in Jackson, Tennessee. They have nine branches and a full-service E-Branch that serves over 80,000 members across West Tennessee. Their mission is to power your passion and make lives better. They believe everyone deserves a champion, and they want to be your financial champion for life. Leaders has been nationally recognized as one of the Top 100 Credit Unions in the Nation and is in the Top 10% Strongest Credit Unions in Tennessee. Leaders is federally insured by the National Credit Union Administration. To learn more about Leaders Credit Union, visit leaderscu.com.
