An Engagement Strategy to Grow Your Cardholder Portfolio
As a financial institution, you’re in a position that companies in other industries envy. You offer cardholders a product they use several times in one day or week. Each time they engage with your card, you access new insights that help you better understand your cardholders’ behaviors and preferences. When you apply those insights to […]
Embrace Member Connections Holistically and Implement Technology Supporting a Broader Strategy
Sponsored by CUES Supplier member FIS Today’s credit unions face a loyalty problem. The annual churn rate for members can be as high as 25%, and 28% of consumers are open to switching to a new financial institution. That number is even higher among younger consumers: 40% of 18- to 21-year-olds and 35% of 22- to 37-year-olds are considering a move to a different […]