Tennessee Credit Union League Marketing Conference

Denise Wymore

"You can't beg for business anymore.

Now you have to earn it."

-Denise Wymore

Denise Wymore began her financial career in 1980 as a teller for Pacific NW Federal Credit Union. They hired her because she had “cash handling” skills. Little did they know that she had more than that. She had four years of the best service training a high school kid (or anyone for that matter) could hope to experience. She worked as a serving wench for an English style fish-n-chips restaurant where brand oozed from every pore of the organization. Her boss, ‘Enry Beazely, made her feel like what she did mattered.

Corporations don’t have values, people do. And if you’re fortunate enough to work for people that have values you share, you can change the world.

Once Denise discovered what credit unions were all about (not just balancing and handling cash), she realized that she could once again do something that mattered.
Sarah Canepa Bang and Tom Sargent (now CEOs of FSCC and 1st Technology CU, respectively) were just a couple of people who inspired her along the way. Sarah gave Denise her first opportunity in Marketing at the Oregon Credit Union League. Tom gave her the second -- by paying her to develop the brand for a credit union that serves Tektronix, Intel, Nike, Microsoft and Amazon.com.

After those two gigs Denise realized that brand was the single most misunderstood concept in marketing. So she took her show on the road.

In the past five years she has spoken for nearly every CU League, CUNA, CUES, WOCCU, and worked with a variety of credit unions. Her goal is to help credit unions question everything they are doing -- and to renew their faith and their commitment to the credit union brand.

Modern Marketing

The Series

Episode I: "Modern Marketing Meets the Social Media"

Social Media expert Brent Dixon of Trabian.com will join Denise and share with us where social media has been and where it's going.

THEN, Denise and Brent will take you through the amazing world of blogging by helping YOU set a blog up.

Bring your laptops. We'll be wireless.

But if you can't wait, click HERE to start blogging with them now!!

http://volunteermarketing.blogspot.com/

Rooms at the Holiday Inn are available for $119 plus taxes. Call the hotel for reservations at 615-316-1056. When making reservations, ask for hotel policy on tax exemption and mention the Marketing Conference to get the reduced rate. Room cut-off date is Feburary 12, 2008.

Call your CU Information Center at 800-572-7359 or 423-899-2425, extensions 119 or 138. Or e-mail Cynthia Dunn at cdunn@yourleague.org or Trish Patterson at tpatterson@yourleague.org.

Refunds will be issued until 10 days prior to the conference, less a $50 administration fee per person. Substitutions accepted anytime. All cancellations and substitutions must be submitted in writing.